Commercial production in Mumbai

An ad people do not skip is still the hardest thing to make. Zero Degree produces commercials in Mumbai, from concept to shoot to cut.

Concept, shoot, cut

Our commercial work follows a simple rhythm: concept, shoot, cut. The idea is tested against the format before production starts, so the commercial is built for where people will actually see it.

A concept built around one clear idea and one clear message
A shoot planned around the cut, not the other way round
Edit, colour, sound and finishing handled together
Versions and cut-downs planned at the start, not discovered at the end

Working with brands and agencies

We work directly with brands and alongside agencies. If an agency has the concept, we take it from script to screen. If a brand comes to us first, our creative direction work can shape the idea before production begins.

What makes a commercial work

Attention is earned in the first seconds. We spend time on the opening, on the product moment and on the ending, because those decide whether a viewer stays. Shorter formats leave less room for error, so planning matters more, not less.

Questions

Can you produce several versions of one commercial?

Yes, plan for versions early. Tell us which platforms and lengths you need in your brief so the shoot captures what the edit will require.

What do you need from me to get started?

A short brief: what you are making, who it is for, a rough timeline and budget range, and any references you like. Email it to hello@zerodegree.studio or use the contact page and we will reply with next steps.

Where is Zero Degree based?

Zero Degree is an independent creative studio based in Mumbai, India. Tell us where the project needs to happen when you send your brief.

Related services

Related work

Have a brief?

Tell us what you are making, who it is for and your timeline. We will reply with how we would approach it.

Email hello@zerodegree.studio Contact page