Journal

Notes on how film, photography and creative production actually get made.

How an ad film is made: the production workflow

A step-by-step view of how an ad film goes from a brief to a finished film, written for brands and agencies planning their first or next production.

Questions worth asking before you hire a studio for a film, a campaign or a photo shoot.

Motion and VFX are most effective when they are part of the idea, not a repair job.

Tell us what you are making, who it is for and your timeline. We will reply with how we would approach it.